Make Your Career in Photography

Are you interested in photography as I am and virtually all of us are? Then you can turn your passion for picture taking into a Full-Time Money-Maker! You only have to get over the initial hesitation and inertia. “Will I be any good in this field?” “Would my photographs appeal to others?” “Will anybody pay for my photographs or even like to see them?” These questions may keep coming to your mind and this is natural also. Such questions occur in the minds of all of us whenever we try something new. And even the most successful professional photographers of today must have faced this situation when they started their careers. So get over those butterflies in your stomach and think positive.

A career in the business of photography is great. You are doing something which is interesting to you. And at the same time you are earning a livelihood out of your hobby. Your interest in the field will make it more entertaining for you to learn new things, experiment with them and come out with fabulous results.

Broadly speaking, there are three areas of photography viz. general, commercial, and advertising. Most people go into the area that best interests them and sometimes it is just in general photography. Whatever may be your experience, it is always advisable to get some formal training in photography. This will give you a lot of success when it comes to commercial or advertising photography. When you take the classes or training program you are bound to learn something new about the art of photography. Training will also enable you to find your niche in the photography market.

General photographers shoot general things like weddings, portraits, and family pictures. General photography will help you to do some freelance work for mostly commercial businesses.

Commercial photographers do work for companies. This includes doing work for newspapers, catalogues, architectural businesses, and other corporations that need photographs to be taken. They may be part of the company staff or they may just be freelance photographer working on contract. Most commercial photographers specialize in a particular area.

Advertising photographers help companies in advertising. It is difficult to be successful here. But once they get through they get high rates. They will have their name in magazines, TV shows, etc.

You have to decide where you belong based on your knowledge, capability, capital, and the effort you can put in. Now let me give some tips on taking quality photographs. As a photographer, the weather can be your best friend or your worst enemy. Since it is impossible to control the weather and have ideal conditions all the time for your shootings, you have to make the most of what you get. Whether it is a sunny, rainy, or cloudy day, you can always use the landscape to create beautiful shots.

The golden hours for photographers are two hours in a day. These two hours occur right after sunrise and right before sunset. During the early morning and late afternoon, the sun is in a perfect position for dramatic lighting, but at the same time it does not create harsh shadows or blazes of light, especially when shooting with persons. You may have noticed that if you take a subject outside to shoot a little bit before noon one of the three possibilities may occur. First, your subject in trying not to squint into the sun could ruin your picture. Second, your subjects look too dark because they are standing with the sun behind them, creating a silhouette effect. Lastly, your subject’s face and features look distorted because standing with the sun at one side creates awkward shadows. None of the options can give a good photograph. Sunrise and sunset provide exactly the right kind of lighting and shadows, and a beautiful photographic opportunity since the colors are so beautiful in the sky.

When it comes to a cloudy day or overcast conditions, do not lose hope ; you can still get great pictures. The clouds in the sky diffuse the light so that the subject is illuminated with natural evenly distributed light with the harsh shadows eliminated. You may still need to use a flash if the pictures appear too flat, but you may also like to shoot in black and white, instead of color. Black and white photography works very well on overcast days.

On rainy days you get apprehensive and worried, but you can still get some great shots. Rain will add an interesting element to the image and you will still be able get to a good picture. Use the rain to make a great and stunning effect on the pictures.

In landscape shooting, you may be disappointed when the prints do not look as professional as pictures taken by other photographers. Landscape photography is as much an art as portrait or still life photography. However, you have to learn to use what you got when it comes to making a landscape work for you and take the pictures that you desire. Remember the basics and always think with the mind of a photographer. You do not have the power to move the scenery, but you can move to get the perfect position. And learn from experience and common sense how to pick a good scenery to work with.

You also need to think about color and tones. Most people look for spectacular colors of nature to make their photograph beautiful. You also want to use color to give the pictures added sparkle; however you also have to learn to use the colors to enhance and not distract you from the lines of the pictures. In fact, if they are too intense, try simplifying things by cutting out color completely–shoot in black and white.

Nature is one of the best snapshots that you can capture. You will find that the sun light is perfect and the animals and birds might even give you an added surprise. Always be ready for a surprise shot and capture the beauty of the moment. You will be able to get mystifying shots when you keep in mind the basic rules of photography.

The Ice Cold Truth About Professional Product Photography

The problem with product photography is that it’s a bit like riding a unicycle. It looks easy, until you find that you can’t even get as far as falling off because you can’t get on in the first place. In fact product photography is even worse than this, because many people think that not only is it easy, they’re actually good at it. There’s no physical falling off involved which would otherwise tell you that your skills fall fairly short of the ideal, except that of course there is a falling off involved – a falling off of the number of sales you’re likely to get.

Photographing products for sale seems easy. After all, all that’s needed is the product, and something to photograph it with. Digital cameras are now not only highly sophisticated, but pretty affordable too. This gives people the misunderstanding that the process of advertising photography is easy, but in effect it’s actually about as effective as trying to ride a unicycle with stabilisers, and still falling off.

For example, let’s take a cold bottle of beer. What could be easier to photograph than a nice cold beer? You have the beer in the fridge, you take it out, and you start photographing it. Of course, you’ll need some pretty good lighting set up otherwise the whole thing will look flat, dim and dull. But then the moment you point the bright lights at the cold beer you find that the beer starts warming up.

You imagine that it would look good if you could recreate the sort of look professional advertising photographers achieve, with ice trickling down the side of the beer. You get some ice cubes, mash them up, and drip them down the side of the beer. Within seconds, they’re all melted, and puddle around the bottom of the bottle, leaving you with the chance to occasionally take one photograph if you’re lucky. Of course, what you won’t know is that real product photographers don’t actually use ice. They use something called ice powder, which is a gelatine based substance which, when mixed with water, creates a clear, slushy sort of mixture which looks like ice, but doesn’t melt. It also sticks very well to surfaces, making it ideal for photographing anything that’s supposed to look cold, like your beer bottles, or a cold can of drink.

There are so many other tricks and tips to product photography, which effectively means that almost nothing you see in professional product images is real. But if you don’t realise this, and you don’t realise what the techniques are that are used by professional photographers then you’ll always end up with images that are sub standard, and about as impressive as a unicycle with stabilisers, or a tightrope that’s sitting on the floor.

Of course, the reason why many people choose to take their own photographs is because many of the leading advertising photography studios charge very high prices. But just because some of the more prominent studios make it clear that they’re happy to price small businesses out of the equation, that doesn’t mean to say that all studios feel the same way. In fact there are many highly professional advertising photography studios which offer professional grade photographs which incorporate all of the tricks of the trade needed to create an image that sells, yet for a price that’s incredibly competitive.

In fact prices under £10 are perfectly possible to find, meaning that you could have a professional product photograph that’s likely to grab attention for all the right reasons, and help promote your product successfully, for about the same price as a small round of drinks. Now that’s something worth cracking open a beer for.

Early Autumn Advertising Photography Styles 2012

The following is a collection and introduction of the early autumn advertising photography styles 2012. Through relevant analysis, some women’s fashion is to be revealed.

Jil Sander: the Association of Schoolgirls

The early autumn video of Raf Simos’s Jil Sander drew successfully its materials from the American Campus Style and has reshaped the latter. The collective portrait in the video taken by the photographer Ben Weller reawakens people’s memories of schoolgirls’ sorority life, which is definitely a response to the Take Ivy, the “Bible” of campus style, created by Teruyoshi Hayashida in 1965. In Weller’s college scenes, the feeling of sisters’ happiness and harmony among the school chorus models (including Hanne Gaby Odiele, Karolina Mrozkova and Katie Fogarty) is presented by him. In their fixed rest time, these models always appear together in the social occasions, wearing the gentle and quiet Bell skirts, school team sweaters, and pairs of serious Stella Luna.

Gucci: the Darling in the Luxurious Drinking Party

Produced by Mert & Marcus, the early autumn video of Gucci presents a series of elegant and charming new products featuring the evening dress fashion for the boisterous drinking parties in the dimly-lit American bars that are popular in Venice. Being the notable representatives of this style, and with Edward Enninful being their communal stylist, Karmen Pedaru, Nadja Bender and Staffan Lindstrom, the three famous fashion models, are disposed to the mature as well as fashionable retro appearances that highlight wide-leg pants, elegant trousers, red strapless shirts, buttonless handbags, and metal necklaces and neckties. And as a result of plentiful smoke and strong club atmosphere created by the Grimes, the picture turns out to be more gloomy and hazy.

Akris: A Mysterious Journey to the Far East

The pictures that compose the early autumn video of Akris are captured from the angle of a female passenger who was about to embark on a journey abroad after ascending the legendary Trans-Siberian Railway, with Karim Sadli being the photographer, Karlina Caune the actress, and Albert Kriemler the costume designer. The stylish dress in the video includes excellent leather accessories and photo-printed items which, having drawn their materials from the outdoor landscape occasionally caught sight of by passengers, dispose the journey from Moscow to the Far East to further mystery.

Balenciaga: A Feast of Flourescence

The early autumn advertising video of Balenciaga, whose consultant being Steven Meisel, demonstrates in its entirety the catwalk show of Fashion Week. The male and female models in the video show their fashion styles through walking down the neon-lighted steps, with the background music being Dance Yourself Clean of the LCD Soundsystem.

Assisted by the creative House and Holme the director, Marie Amélie Sauvé the stylist, and Pat McGrath the make-up artist, Nicolas Ghesquiere succeeds in this season in visualizing the 1980s’ postmodernist interest the Balenciaga has been attempting to reveal: brilliant colors, shoulder pads, prominent geometric prints, dark-colored cheekbones, and brand new wavy hair.

Elie Saab: Balade a Paris

Abundant in endless elegance, Balade a Paris (stroll in Paris), the early autumn video of Elie Saab embodies incisively and vividly the feminine sense via the minimalist daywear as well as its evening maxi dresses which enjoy widespread renown.

By means of employing intimate close-ups that highlight the dress’s exquisite tailoring, intricate details and superb handiwork, the director manages to pursue the fashion footprints of a Paris girl. Likewise, a romantic nostalgic tone for the fast-paced Paris in the video is created by the score by Anders Trentemoller.

Loeffler Randall: A Genuine Girl

Directed by Dan McMahon, the early autumn video of Loeffler Randall consists of a group of the “genuine girl” shots.

With Willa Gross(the brand’s E-commerce assistant), Ellen Moore(the PR of Krupp Group), Tara McCollum(the PR Director), and Susan Domelsmith(the jewellery designer, musician, and the brand’s activity planner) all serving as the fashion models in its products’ catalogue which likewise contains the inserted personal interviews, the elegance and maturity, as well as the extreme coolness of this particular brand is fully displayed.

Louis Vuitton: the Early Autumn Doll

Directed by William Snieg and photographed by Mark Segal, the early autumn video series of Louis Vuitton, whose inspiration coming from the elegant French architect and designer Charlotte Perriand, is invented on the basis of improving the 1960s’ silent film.

The doll-luxury-like models Xiao Wen, Nyasha Matonhodze and Valerija Sestic, styled by the designer Julie de Libran, are dressed up to kill in the lounge scene: wearing colorful fashion accessories and with the Louis Vuitton shopping bags and travelling bags serving as the perfect foils, they reveal to the public a unique fashion style that takes form in a series of fur embellished dress, including the round shoulder coats which being slightly heavy, yet gorgeously ornamented.

Prabal Gurung: A Dazzling Party

Directed by Dan Martensen, Prabal Gurung’s first video of the early autumn series turns out to be a fascinating as well as kaleidoscopic journey of women’s fashion.

The Ford models Alanna Zimmer, Hanne Gaby, Kate King and Ming Xie converge on this video. And accompanied by the music Body Mod of DJ Pictureplane, the brand’s style is shown by them on the catwalk, and that the geometric cut of relevant dresses, being discordant with this season’s kaleidoscopic floral prints, serves as a more intense foil for the latter.

Jimmy Choo: the Phantom of Interest

The Jimmy Choo team launched this brand with relevant inspiration deriving from the 1960s’ charming rock scenes in London as well as the stylist Camilla Nickerson.

The early autumn video of Jimmy Choo is photographed by Terry Richardson who aims at creating an atmosphere which arouses the feeling of “extreme coolness and fashion”.

Acting as the 60s’ non-mainstream rock aristocrat in the video, the model Bette Franke shows the fashion style through sitting with two attendants in the back of Rolls-Royce Phantom.

Advertising Photography Advice – Garden Sheds And Outdoor Storage

Advertising photography can mean setting up a miniature studio and lighting grid to take spectacular pictures of small diamond jewellery items, or it can mean taking product images for companies manufacturing items quite a lot larger, such as cars. But whilst it is often possible for advertising photography studios to take images of items such as beds, motorbikes and three piece suites in a studio, there are times when it just doesn’t work. One such example is garden sheds and outdoor storage in general.

These days many people purchase garden sheds online and through catalogues rather than going to garden centres. Often purchasing sheds and outdoor garden storage this way can be much quicker, and much cheaper too. But there’s a problem with this because if you were to look at the sheds as they are kept in the warehouse all you’d see would be a rather drab flat pack wrapped in plastic.

This clearly won’t do, and so for this reason online merchants and retailers as well as high street catalogue stores will ask advertising photography specialists to take photographs of the garden sheds and storage buildings in ways which will make them much more appealing to prospective customers.

This generates a number of problems and challenges which often prevent small businesses from making any progress. In fact many small businesses either don’t sell items like this for the simple reason that they’re unable to take good quality images of fully built sheds, or they don’t include images of the shed at all. Sometimes they’ll try to get away with an artist’s impression or plain diagram with measurements, but this doesn’t really stand out.

Most customers want to be able to see what the shed will look like since it will inevitably become one of the most dominant features in their garden. It’s important for advertising photographers to be able to help customers accurately visualise what the shed is likely to look like in their own garden. So what are the individual challenges which face these photographers when it comes to producing product images of sheds and garden storage units?

The first challenge is of course to build it. This means having a couple of people armed with the right tools and plenty of space to assemble the shed completely. This means getting everything right and making it look strong, sturdy and attractive. It isn’t important particularly to make sure it’s strong because it won’t be up for long, and will usually be disassembled and packed away for sale again afterwards, perhaps as an ex display model. But assembling products this size takes time and it has to be done correctly.

Although assembling the shed will make a big difference in helping customers see what it will actually look like, it still doesn’t really help entirely. A photograph of a shed lacks scale, and it’s hard for people to visualise just whether they’ll be able to fit their lawnmower along the back wall or not. You’ll often notice that most advertising images of sheds show them with typical household products in them, such as garden tools, children’s toys and even ladders. This helps give the shed scale and allows customers to see them being used.

But doing all this in a studio still doesn’t look quite right, which is why the best advertising photographers will do all this outdoors, on a green lawn so that the shed looks as though it is in the right place, and being used too. All of this takes time, and requires a number of contacts, such as a supplier of products that can be placed in the shed, and a location for the construction and photographing of the shed.

This is why small businesses often forget even trying to compete, and why big businesses often gain the monopoly. The reality though is that if small businesses tried, they could actually find that the cost of having a photo shoot like this would be more than paid for through the sales of the shed as a result, since there are fewer small businesses competing in this market.